This brief was to create a foldable poster for a Non-for- Profit organisation anywhere in the world to succesfully promote an event that the organisation could be running. The design of the poster must be completely separate to the branding of the Non-for-Profit. I chose Tokyo Art Directors Club which was inspired by my recent travels to Tokyo a few weeks prior to this brief.
I wanted the poster to be quite graphic, eye catching and be easily read by both Easterners and Westerners since there would be many international visitors. The poster folds neatly into an envelope and references the art of Origami which is often associated with Japanese culture.